About
My advertising and key art has been seen by over 500 million people,
in over 50 countries.
A single poster I created for the UEFA Champions League Final was tweeted 1 million times in 3 hours.
A viral video I created about Christmas gifting was so impactful it has now become part of the English teaching curriculum, challenging children to reconsider whether it’s better to give or receive gifts at Christmas.
I was awarded a Double Platinum disc (over 600,000 sales) from Phonogram Records for an album I helped write and create music for, which included a single in the British Top 40 Charts.
I wrote and created ‘What the Artist Saw’, a documentary celebrating the National Portrait Gallery's Portrait Awards, highlighting the importance and the impact the awards have on artists around the world. The documentary aired on Sky in the UK and Bloomberg TV in the US.
I collaborated with the Open University as part of their Marketing degree course to create a TV programme which followed me for 3 months as I explained the process of creating, developing, designing and launching an advertising campaign.
I created the campaign and launched the Golden Globe winning show, Mr Robot, in the UK, making it the most watched series for NBC Universal.
I was the Lead Creative and campaign originator for BP's multi-platform campaign for the sponsorship of the London 2012 Olympic Games; a campaign that was 2.5 years in the making.
I created a 90 second launch ad for Ford Motors that aired only once to an estimated audience of 40 million people.
I fulfilled a school boy dream of working with Marvel to create key art imagery for their cult comic book turned TV show, ‘Runaways'.
But secretly, I'm most proud of having had a comic strip published in the 'Beano', which I wrote and illustrated.
Head of Creative Imagery at ITV
June 2023
I oversee and collaborate with the deisgn teams in the creation of creative imagery for the ITVX platform and ITV Creative.
Head of Design at NBC UNIVERSAl
August 2015 - Oct 2022
NBC Universal is one of the world’s leading media and entertainment companies. In my role as Head of Design I was responsible for the origination, development and creation of imagery, digital, social, experiential, events and OOH across the UK, Europe, Africa and UAE.
Creative Director at Ogilvy & Mather
2005 - 2015
London 2012 Olympics
Lead Creative and campaign originator for BP’s sponsorship of the London 2012 Olympics.
UEFA Champions League Final 2013
Lead Creative and campaign originator.
Global Launch of Ford S-MAX
Lead Creative and campaign originator.
The National Portrait Gallery
Writer, Director & Creative Director:
Documentary: ‘What the artist saw’.
Unilever Asia
Creative Director.
Freedom From Torture (Charity)
Creative Director
Creative Director At McCann Erickson
2002 - 2005
Microsoft Europe
Creative Director
UPS (Europe and Asia)
Creative Director
L’Oreal & Maybelline Europe
Creative Director
American Airlines Europe
Creative Director
Johnson & Johnson Europe
Creative Director
Grants Whisky UK
Creative Director