1 POSTER. 1 EVENING. 1 MILLION TWEETS.
The Champions League Final between Bayern Munich and Borussia Dortmund was held at Wembley Stadium.
For one evening, one small part of London would become ‘Little Germany’.
Ford, one of the sponsors of 'Europe’s ‘Superbowl’, had secured 80 advertising sites
around the stadium and surrounding areas. This would be an unprecedented opportunity to speak
to the German fans. And, the very last thing they would see before they took their seats would
be the largest physical-sized message in the entire campaign: a Mega Banner. This was an opportunity
to create something that captured the minds of 80,000 Germans fans.
A CAMPAIGN BUILT UPON THE JOURNEY OF THE FANS
We knew where the fans would arrive in London and how they would get to Wembley stadium,
so we designed the campaign to reflect their journey, beginning with some light-hearted banter.
