32 MILLION VIEWS AND NOW PART OF
THE UK TEACHING CURRICULUM
In a railway station, we set up a sign that read, "FREE PRESENTS".
Anyone who approached to get a free present would then receive a call from a mystery voice – Santa!,
who would give them a present, but, in a twist, the person who received the call was then asked
to find a complete stranger to give the present to.
RESULTS
8 million views and 150k shares in the first 3 weeks.
32 million views and 430k shares in 2 months.
The video has now become part of the English teaching curriculum, challenging children of all ages
to reconsider the concept of whether it’s better to give or receive gifts at Christmas.
