32 MILLION VIEWS FOR The
'Christmas Gift Experiment'
We set up a sign reading "FREE PRESENTS".
Anyone who approached to get a free present would then receive a call from a mystery
voice (Santa), who would give them a present, but, in a twist, the person who received
the call was then asked to find a complete stranger in the station to give the present to.
The RESULTS
8 million views and 150k shares in the first 3 weeks. 32 million views as of Dec 2016.
The video has now become part of the English teaching curriculum.
BP 'HERE'S TO THE HOME TEAM' London 2012 Olympics
I was the Creative Lead on a fully integrated campaign to announce BP’s Sponsorship of the London 2012 Olympic Games.
You can see the full campaign on the Sport page.
The Roald Dahl Collection. Penguin Books.
I had the honour of creating a 30 second commercial to celebrate the re-issue of the
Roald Dahl collection. The entire ad was shot on an old Cine 8 camera.
The launch of the FORD S-MAX to
an audience of 38 million
Launched in the half-time break of the Champions League Final to an estimated audience of 38 million people.
Royal Mail
'Sophisticated Customers'.
Women vS The Mafia
Created for the documentary series, Mafia Women.
HEINZ TV CAMPAIGN leads to a
double platinum album
For the Heinz 'Toast the life' campaign, I created five 60 second ads. These were
accompanied with music by the South African band, Ladysmith Black Mambazo.
The track reached the British Top 40. The album went double platinum.
THE ROYAL MAIL
'I SAW THIS AND THOUGHT OF YOU' CAMPAIGN
One of 33 TV ads I created for Royal Mail. This campaign was an astonishing success.
Each time the TV ads ran, the Royal Mail processed an additional 400,000 items each day.
It was also voted the nation’s favourite poster campaign by the Daily Mail.
FORD S-MAX 'LITTLE BIRDS'
LADYBIRD CLOTHES 'DRESSING UP'
This ad used a Spike Milligan music track.
D&AD Silver nomination / Cannes finalist / London International Award / 2 Creative Circle Silvers.