MEDIA FIRST: MOOD TAILORED TRAILERS.
MR ROBOT.
We created a media first in digital with ‘mood tailored trailers’, allowing viewers to choose
which trailers to watch based on their own psychological profile.
The campaign made Mr Robot the most watched series launch for Universal TV.
52% of viewers to the first episode were new to the channel.
The campaign won a Gold at the Promax Global Excellence Awards.
MOOD STATISTICS
Interactive VOD formats asked viewers to choose whether to Watch Order or Watch Chaos?
Once they had chosen a mood trailer, the video played.
It then displayed the percentage of people who had also chosen the same video.
desktop version
VOD layout in desktop view
VOD expanded view
Blood drive: WIPE THE BLOOD TO SEE THE VIDEO.
The Grindhouse series 'Blood Drive' is about one thing: BLOOD.
So when people visited Fandom (a cult site where fans discuss movies and TV shows)
their screen would be instantly splattered with blood. A title would invite them to 'wipe blood to reveal'.
As they did, the screen would clear and the Blood Drive video would play.
Below is an example of one of the three mobile inter-scrollers created for the campaign.
Show key art
A launch using heart beats.
For the launch of the Universal show, ‘Chicago Med’, we created a live countdown using heart beats.
The countdown began one week from launch, at 705,600 beats, then continued until the following Friday at 9pm.
Results: The launch episode surpassed its viewer average by over 5 times.
media First:
TWEETING STRAIGHT INTO THE AD BREAK.
For the London 2012 Olympics we created a media first with Channel 4.
Using Twitter, we made it possible, for the first time ever, for viewers to tweet messages of support
straight into the ad break just moments before the athletes competed in their event.
Marvel’s runaways: Instagram
Why waste all our design development?
Our campaign for runaways used our stages design development of visually tease the key art.
Web Skin design
Below are a small sample of the web skins I have created.
Click the thumbnails to enlarge
Launching Universal Classics on Amazon PRIME
I collaborated with Amazon to develop and launch an On-Demand service available
from Amazon Prime Video: NBC Universal’s Studio Classics.
We successfully launched the channel across the globe, creating ,designing and delivering
over a 500 digital and video assets.
