Universal TV Global rebrand
I was part of the team who develop Universal TV’s global design rebrand, in collaboration with the design
company, Red Bee. I advised and assisted, as part of the Universal in-house design team, on the principles
to establish brand positioning and logo design. I was then tasked with testing and adapting the creative and design
work across multiple global touchpoints: TV, OOH, Print, Digital, and Social.
We successfully launched the brand refresh, firstly in Africa, and then across the UK and Europe.
Evolving and adapting BRAND GUIDELINES
Regardless of how new brand guidelines are they have to evolve and adapt to work within their environment.
This can be seen when I created the first off-air work for Africa, with the launch of the TV show, ‘Bulletproof’.
For this I introduced the ‘dawn’ border for the first time. This device created a frame for the key art
and powerfully helped separate the artwork from its environment. This can be seen in the in-situ photos below.
PROVEN INNOCENT
Next, I launched ‘Proven innocent’ with Fraser’s Kelsey Grammer, evolving the brand look with
a new two-tone border, and echoing the colours of the border within the artwork.
Evolutions of Guidelines
Facebook & Instagram
OOH Brand campaign
New York Restaurant Launch. Otrarian.
This is the campaign I created to launch the world’s first low carbon restaurant in London and New York.
The Idea: How do you get people who enjoy meat to try vegetarian fast food?
The Solution: By positioning it as a low carbon and healthy alternative to regular fast food.
Meaning, opting for an Otarian meal is not just doing something for your own wellbeing,
it’s also doing something positive for the planet.
Below is the design for palm sized booklet I created.
Below are some of the print executions. The full campaign can be sen at the end of my ‘print’ section.
Campaign logo design
E! TV Brand
This logo was created for Universal’s brand campaign for the pop culture channel, E! TV.
The full campaign can be found in my ‘print’ section.
Marvel
Key image creation
Design Development
The image to right below (with the 6 cast) is the original key art created for the show.
However, Marvel allowed to create our own key art.
Below are some of my early scamps and environment references.
CHARacter design development
We did a ton of stencil design development to work out the best way to execute the final key art.
These images were so good they used for social instead.
Website Skin design
OOH
Proven Innocent
Key Art Creation
I created this key art for the global launch of the TV show ‘Proven Innocent’.
The first image below is the original key art before the redesign.
Also below are my scamps and early collage colour tests.
Click the images to enlarge them
