Marvel’s runaways
So much design work was created in the development Marvel’s Runaways (see my ‘Key Projects’)
that we used a selection of the work for instagram posts.
Golden Globe winning show, ‘Mr Robot’.
I created a media first in digital with ‘mood tailored trailers’, allowing viewers to choose a
trailer to watch based on their own psychological profile.
The campaign made Mr Robot the most watched series launch for Universal TV since 2013.
52% of viewers to the first episode were new to the channel.
The campaign won a Gold at the Promax Global Excellence Awards.
Once a trailer was selected the percentage of people who had also chosen that trainer was shown
VOD layout for desktop
WIPE THE BLOOD away
TO SEE THE VIDEO
The Grindhouse series 'Blood Drive' is about one thing: BLOOD.
So when people visited Fandom (a cult site created by fans, to discuss movies and TV shows)
their screen would be instantly splattered with blood. A title would then invite them to
'Wipe to reveal'. As they did, the screen would clear and the Blood Drive video would play.
Scroll down the page to see the stills and the video.
Blood would splatter onto the mobile screen and the view would then be told ‘Wipe blood to rveal’.
Once enough blood was removed the video auto played.
Click the video below to see how it worked
