Universal TV GLOBAL Rebrand
I was part of the team who develop Universal TV’s global design rebrand, in collaboration with the design
company, Red Bee. I advised and assisted, as part of the Universal in-house design team, on the principles
to establish brand positioning and logo design. I was then tasked with testing and adapting the creative and
design work across multiple global touchpoints: TV, OOH, Print, Digital, and Social, successfully launching the
brand refresh globally
Evolving and adapting guidelines
Regardless of how new brand guidelines are they have to evolve and adapt to work within their environment.
This can be seen in the first off-air work for Africa, with the launch of the TV show, ‘Bulletproof’.
For this work we introduced the ‘dawn’ border for the first time. This device created a frame for the key art
and powerfully helped separate the artwork from its environment. This can be seen in the in-situ photos below.
Evolving the brand continued: PROVEN INNOCENT.
Next, the launch of ‘Proven innocent’ with Kelsey Grammer, evolving the brand look with a new
two-tone border, and echoing the colours of the border within the artwork.
Proven Innocent Facebook posts.
Evolving the brand continued: ‘CONDOR’.
Below, two examples show the evolving of the Universal brand language.
The first image shows the key art without the ‘dawn’ border, the second shows the key art with the ‘dawn’ border.
‘Condor’ Facebook posts.
EVOLUTIONS OF the GUIDELINES:
FACEBOOK & INSTAGRAM posts.
Below are examples of how well the evolving brand language translated into a variety of social posts.
EVOLUTIONS OF GUIDELINES:
UNIVERSAL TV BRAND CAMPAIGN.
This campaign saw three versions of the coloured border being created.
We also used colour for key words within the headlines for the first time.
