Over 3 Billion streams in 2025
ITVX is the UK's #1 commercial BVOD service
In collaboration with the UI team, myself and my team oversee and design imagery for the ITVX platform.
2025 updates: New Hero image design
A cleaner, simpler, more fluid design that allows for greater image area.
new cropping zones
New cropping zones removed empty space and allowed for cast to be larger within the tile.
Tags
Fresh and promoted content on ITVX are now tagged: NEW SERIES, RECENTLY ADDED and NEW SERIES.
DRAMA Shows
This is a selection of Drama shows where I led the creation of key art or oversaw the production of imagery.
Entertainment & COMEDY Shows
This is a selection of Entertainment and Comedy shows where I led the creation of key art or oversaw the production of imagery.
Documentaries & Lifestyle Shows
This is a selection of Documentaries and Lifestyle shows where I led the creation of key art or oversaw the production of imagery.
Sports shows
We took a templated approach to sports imagery, ensuring both clarity of information and a clean, refined visual style.
The true impact of templating a sport is best seen when all the shows are brought together on a their dedicated page.
Examples of other sport show templates
