32 million views and now part of
the English teaching curriculum
In Birmingham's Grand Central Station, a sign reading "FREE PRESENTS" was set up.
Anyone who approached to get a free present would then receive a call from a mystery voice (Santa),
who would give them a present, but, in a twist, the person who received the call was then asked to
find a complete stranger in the station to give the present to.
RESULTS
8 million views and 150k shares in the first 3 weeks. 32 million views and 430k shares as of Dec 2016.
The video has now become part of the English teaching curriculum, challenging children of all ages
to reconsider the concept of whether it’s better to give or receive gifts at Christmas.
"Commuters learn the gift of giving"
The Daily Mail.
"Can strangers be persuaded to give each other gifts?" Huffington Post
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